TrueCar Racing “Women Empowered” Initiative
TrueCar is empowering high-potential women aspiring to become championship race car drivers by providing sponsorship support and marketing exposure with the goal of helping them to win races and championships.
The TrueCar Racing “Women Empowered” initiative, launched in 2012, is unique in that no other company has actively pursued supporting an all-female race team encompassing various series. In this respect, TrueCar is paving the way and raising awareness of women as viable competitors in a male-dominated sport.
TrueCar’s unwavering support for such a unique and powerful initiative is due to their belief that the drivers on the TrueCar Racing Team can, and will, lead the way and be an inspiration for all women both on and off the racetrack.
In fact, women are already leading the way by earning, spending and influencing spending now more than ever. Women account for $7 trillion in consumer and business spending in the U.S., and they make or influence 85 percent of all purchasing decisions, with car purchases being one of the biggest such decisions a consumer makes. With this in mind, it could be said that women own the road, so it makes complete sense that women could own the racetrack.
These four highly-competitive and motivated female athletes are out to show that motor racing is no longer purely the domain of male drivers. It is now open to be challenged – and challenge they will, with the TrueCar Racing Team driver’s eyes all firmly set at being the first female drivers to win major races and championships sooner, rather than later.
TrueCar, Inc is an automotive pricing information and analysis company that creates a better buying experience for dealers and consumers. As an online publisher of unbiased new and used car transaction data TrueCar.com provides price reports that empower dealers and consumers to agree on the parameters of a fair deal by supplying a transparent, simple understanding of what others recently paid for similarly-equipped new cars in their geographic area. TrueCar also owns ALG, the benchmark for vehicle value information to the automotive industry and has been forecasting residual values for nearly 50 years in both the U.S. and Canadian markets.
TrueCar is a data-driven company that sources, compiles, and analyzes car-buying information unlike anybody in the industry. This is why, since it’s founding in 2005, TrueCar dealer partners have sold over 700,000 vehicles across the country. Its national network of more than 5,500 Certified Dealers is committed to provide no-hassle pricing for some of the country¹s largest membership and service organizations, including American Express, AAA, USAA and Consumer Reports that collectively represent more than one million monthly in-market customers.
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